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Canberra Demons launched

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Following the recent change to the NEAFL competition, which has left one team representing the Canberra region, Eastlake Football Club has confirmed its commitment to supporting and developing AFL in Canberra.

As part of this commitment, Eastlake Football Club is pleased to introduce the Canberra Demons as the new and only NEAFL team representing the ACT.

The decision to rebrand the NEAFL team was undertaken to create a team that embraces the whole Canberra region. This new team will provide a clear pathway to all players in the region and will alleviate any barriers that prevent players from coming to play for a club they have competed against their entire football career.

The new Canberra Demons brand draws upon the Club’s history with the Demons logo and team name, however uses the Canberra colours and city name to secure the team’s identity as a state league team and to promote broader engagement with existing AFL Canberra community clubs.

The Club can also confirm it has been working with the AFL to ensure the long-term presence of the NEAFL in Canberra by working towards a 3 year extension, until the end of the 2019 season.

The Club will continue to operate under the Eastlake banner in the local AFL Canberra competition with team colours, logo etc to remain unchanged.

 

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